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Why ITO
Specialising in regional outdoor advertising, ITO Media are here to provide you with cost effective advertising assets whilst providing clients with a broad range of solutions such as classic and digital billboards, an extensive mobile advertising range and through a recent partnership with Share Media, our new range revolutionary APCO service station GoBoards.
The acquisition of the APCO GoBoards, has enhanced our outdoor digital profile giving us the strongest and largest digital outdoor portfolio within regional Victoria in the industry.
The business is owned by two regional Victorian locals, Sam Willian and Josh Gilbert. These two men live and breathe regional Victoria and still living in country Victoria, they are both passionate about ensuring their clients see positive campaign results on a weekly basis. ITO Media is built on strong family values and wants to ensure they provide clients with cost effective solutions to build and enhance their brand.
ITO Media provides advertising solutions for business’ in all sectors, our assets assist in creating, launching and building brand awareness in a cost-effective manner.
Why Outdoor
Outdoor advertising remains the strongest and most effective form of advertising to reaching your potential customers. Our sites are are placed where people work, commute, fuel up their car and even shop on a daily basis. Outdoor advertisements are front and centre every day, it’s a presence that cannot be turned off or even scrolled past.
Known for being impossible to miss, billboards are big, bold, colourful and non-invasive making consumers highly receptive to sites of all shapes and sizes.
IMPACT – 77% of Aussies believe that ads on outdoor advertising sites make a brand more desirable (Source: Civic Outdoor)
Uncluttered Environment - 40% of Regional Aussies say that there aren’t too many billboards around, so they stand out, with recall up to 80% for some advertisers (Source: Boomtown)
Value for money – When compared to all major advertising mediums, the Cost per Thousand impressions (CPM) is by far the lowest. Our CPM’s range from 5c to $12 where other mediums come in as high as $200.
Conversion rates high– According to the consumer research company Arbitron, over two-thirds of travellers make their purchasing decisions at some location outside of their home over the course of a typical week; over half report making their purchasing decisions most frequently when they a not home
Why Regional Victoria
Our market is regional Victoria and there is no better time to push your brand message in places such as Ballarat and Geelong as the regional boom continues. Thousands have turned their back on the CBD opting for the more simplistic lifestyle of regional Victoria. A move to remote working from home for millions has seen wider Ballarat’s population for example, grow as much as 8% to 167,000 (Source: REA.com.au, 2022) in the past 12months.
Regional Vic and in particular Ballarat and Geelong are both build on several key pillars which are outlined below:
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Proximity to Melbourne – Locations within the cities provide a drive that’s as little as an hour to the Melbourne CBD
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Education – Geelong and Ballarat boast a large selection of schools which consist of some of the highest performing private and public schools in Victoria
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Affordable family living
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Development – The 2026 Commonwealth Games development leads the charge as one of many huge Infrastructure developments across regional Victoria.
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Student Population – With a large student population, targeting the Ballarat market allows you to build brand awareness at the millennial stage
Economic
Average age – 38
Gender skew – 52% female
Married – 44%
Family w kids – 42%
Source: Gee Screens, DPN
All Locations
Geelong
Sth Geelong: 367 Moorabool St
Barwon Heads: 41 Geelong Rd
Newcomb: 64 Portarlington Rd
Nth Geelong: 343 Thompson Rd
Lara: 5 Mill Rd
Highton: 250 Sth Valley Rd
Grovedale: 133 Torquay
Bendigo
Kangaroo Flat: 35 High St
North East
Albury: 997 Mate St
Wodonga: 20 Romet Rd
Wangaratta: 1 Roy St
Ballarat
Alfredton: Cnr Learmonth
& Napier St
Skipton Street: 601 Skipton St
Main Road: 523 Main Rd
Other
Bacchus Marsh: 13 Gisborne Rd
Bairnsdale: 456 Main St
Mildura: 358 Deakin Avenue
Shepparton: 103 Numurkah Rd
Warrnambool: 485 Raglan Parade
